Surf. Serve. Contribute.
You are being given the opportunity to contribute important insights into the digital environment whilst being incentivized!
Who can participate?
We are looking for participants between the ages of 18 – 65.
If you are contributing via a Tobii Eye Tracker, you will need a PC with Windows 10 (or later installment) and Google Chrome as your web browser.
If you are contributing via laptop or desktop device, (using an internal webcam) you will also need a PC with Windows 10 (or later installment) and Google Chrome as your web browser.
If you are contributing via mobile, you will need an android device.
For the purposes of this study, you must not use any form of ad blocker and/or are ok with disabling this feature if it is already enabled on your device.
Why should you participate?
By taking part in this study, a variety of industries such as marketing, gaming and healthcare can further consolidate what people’s natural online surfing behaviors are and how to successfully capture online attention. This way, industries across the country can optimize digital user experiences.
Additionally, if you are participating via a Tobii Eye Tracker, you will have access to exclusive technology for free for as long as you are active in this study.
How can you participate?
It's simple!
You borrow (if using Tobii Eye Tracker) and install the eye tracker alongside the Google Chrome extension.
After that, all you need to do is just surf the net as usual!
You will receive incentives for every month that you actively take part.
If you are participating via internal webcam on your laptop or mobile device, all you need to do is follow the simple instructions on our online instruction page!
How to participate / the participation process:
Having responded to our survey:
- We will send you the relevant information for installation in the mail
- Downloaded this onto your chosen method of device
- Surf the net as usual
- Receive your incentivization’s
If you have chosen to partake via the Tobii Eye Tracker…:
- We will send you an eye tracker (if chosen to partake via eye tracking device)
- Receive your eye tracker in the mail
- Install the Google Chrome extension and eye tracker in line with our online instructions.
- Tobii Android App Download Guide
What about my data?
By design, the data collected through the eye tracker is gathered in direct accordance with GDPR guidelines. This means that the data stored is completely anonymous and is impossible to link back to any unique individual.
The data collected is directly linked to online advertising meaning that the eye tracker is activated when an online advertisement is shown and on which main URL a participant was exposed to it. All personally identifiable information such as name or email address are separated from this activity.
Any form of personal data is created, updated and deleted when a panel member joins and leaves the study.