Your consent to cookie tracking
As a modern market research portal Norstatpanel offers online studies that are carried out using the latest cookie technology. What happens is our clients search for target groups that, for example, use or have briefly used certain web offerings. Through the use of cookies we can be much more precise with regard to the target groups that we invite to participate in our online surveys for the studies concerned. In addition, when they consent to cookie tracking, participants can be considered for special long-term internet studies. The use of cookies simply serves to define target groups more precisely for our online surveys.
What are cookies?
Cookies are short pieces of informational text that are transferred to the hard drive or browser of a website's visitors in order to enable the use of additional functions or to track how a web portal is used. Norstatpanel can use cookies to measure the efficiency of its web presence by assessing repeated access to its website by certain visitors and by determining the information path used by visitors. We do not use cookies to collect personal data such as names or e-mail addresses.
How does cookie tracking work at Norstatpanel?
Norstatpanel only uses cookie tracking in connection with studies/surveys that it carries out in which your surfing behaviour plays an important role from a market-research point of view, for example, the recognition or viewing of advertising banners in websites visited.
As soon as you begin a survey by Norstatpanel, a cookie is stored in your internet browser which does not contain any personal information (e.g. device used, time of internet activity, browser version, region, etc.). The information saved by the cookies can then be used by Norstatpanel for new studies and to determine target groups, e.g. to invite you to participate in a survey that requires a target group to be questioned from a certain region and that has used a certain web offering within a certain time frame (e.g. online shop, news portal, etc.).
Norstatpanel would like to expressly point out that during cookie tracking no personal data or data is used that can directly identify a person. In addition, the gathering, processing and use of personal data in relation to the use of cookie tracking is carried out in accordance with the strict provisions of the German Federal Data Protection Act (BDSG). In accordance with Section 30a, Sub-section 2 of BDSG the data gathered by Norstatpanel is only processed and used insofar as this is necessary for the purposes of a market survey. The analysis of data for individual studies is carried out in an anonymous form. In this regard, we would like to point out that your personal data (e.g. name, address, e-mail addresses, etc.) is strictly separated from your response data in surveys as well as from gathered cookie data.
Third-party cookies
In some surveys third-party cookies are used whose information is linked to your response data after you have completed a survey and which, through this combination of data, deliver important knowledge for the study being carried out. We ensure that only response data from surveys will be applied for further use and not your personal data. Personal data and information in surveys are treated by us as strictly confidential and will not under any circumstances be passed on to third parties. Studies are always evaluated anonymously. With regard to interviews of our customers, these only collect general results for a research study and never your personal data.
Your right to withdrawal
Your consent is completely voluntary and can be withdrawn at any time. In cases of withdrawal of consent to cookie tracking, all cookie data that has been saved will be immediately deleted. Do you want to withdraw the consent you have already granted to cookie tracking? Or would you like to have special information about your saved data with Norstatpanel? You are welcome to e-mail us at any time at [email protected].